Welcome to
RED THREAD

We are a boutique firm specializing in transformative marketing strategy.

Connecting the dots in an increasingly complex commerce landscape.

The line between consumer & shopper has never been so thin, which means the best work doesn’t just convert.

It connects.

We help brands stand out in the commerce space with insight-led strategy that works.

We focus on the strategic levers that drive meaningful impact.

  • Turning shopper strategy into shelf-level impact.

  • Crafting brand positioning that’s both sharp and story-driven.

  • Translating consumer + category insights into advantage.

  • Mapping the moments that move behavior.

  • Advising on what’s working and how to make it work harder.

A woman shopping in a grocery store, smiling, holding a box and standing next to a shopping basket filled with leafy greens.

We bring clarity to the questions that keep your team up at night, and strategy to the ones you haven’t asked yet. Insight where it counts. Across categories, channels and markets, we focus on what truly drives results.

We believe every brand and consumer are connected by a red thread. Our job is to find yours.

Let’s work together!