Our story began with a bold idea.
Identifying untapped opportunities where strategic approaches must shape the narratives brands need to succeed. Backed by years of experience in retail, consultancy and agencies, we deliver sharp insights without the ego of a big agency, just the expertise that drives results.
We are small but a mighty duo of thinkers.
Amanda is a highly driven global strategist with a passion for advancing CPG, foodservice, and retail partners. Drawing from both agency and consulting experience, she uncovers key insights to help brands carve out clear differentiators. Outside of work, Amanda enjoys equestrian sports with her horses, Moose and Gunar, and making memories with her husband and baby boy.
Founding Partner
Amanda Atoyebi
Kendra Brodzinski
Founding Partner
Kendra brings over ten years of marketing expertise, specializing in commerce and working with both B2C and B2B clients. Her experience has given her a deep understanding of various retail journeys, enabling her to deliver insightful and strategic solutions. Outside of work, Kendra enjoys painting and spending quality time with her husband and son.
Our name is packed with our story and our driving output in two simple words.
As a proverb, an invisible red thread connects those who are destined to meet regardless of circumstance. But as a practice, a red thread is uniquely used to refer to the consistency and ‘togetherness’ (or lack thereof) within strategic narratives and frameworks.