About UsOur name is packed with our story and our driving output in two simple words.
As a proverb, an invisible red thread connects those who are destined to meet. As a practice, it refers to the consistency and togetherness within strategic narratives. That’s what we do: connect the right insights to the right opportunities with focus, agility, and expertise that drives lasting results.
Meet the Founders
Amanda is a highly driven global strategist with a passion for advancing CPG, foodservice, and retail partners. Drawing from both agency and consulting experience, she uncovers key insights to help brands carve out clear differentiators. Outside of work Amanda enjoys equestrian sports with her horses, Moose and Gunar, and making memories with her husband and baby boy.
Amanda Atoyebi
Kendra brings over ten years of marketing expertise, specializing in commerce and working with both B2C and B2B clients. Her experience has given her a deep understanding of various retail journeys, enabling her to deliver insightful and strategic solutions. Outside of work, Kendra enjoys painting and spending quality time with her husband and son.