Text overlay on image says "From Shelf to Scale: A Brand's Guide to Retail Readiness. Image with person with brown hair looking at grocery store shelves stocked with various packaged goods.

The Retail Readiness Guide

The Retail Readiness Guide helps brands connect belief to buy-in by breaking down what it really takes to earn and keep space at shelf.

From category and channel strategy to brand storytelling and sustained growth, it’s built to give brands the clarity, confidence, and commercial edge to move with purpose and stay there.

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Red book cover titled "Holidays, Threaded" with a subtitle "a playbook for purpose-led growth" and a pink ribbon design resembling a bow. A gift tag in the bottom right corner reads "From: Red Thread Strategy Partners 2025."

The 2025 Holiday Playbook

Holiday shopping in 2025 is shaped by economic pressure, cultural shifts, and rapid tech change. From GLP-1 to AI, shoppers are redefining how they celebrate and how brands must shop up to meet them.

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