We are small but a mighty duo of thinkers.
Amanda Atoyebi
Co-founder
Chief Strategy Officer
Co-founder
Chief Operating Officer
Kendra Brodzinski
Our story started with an idea.
We identified market gaps in how strategic approaches could shape the narratives that brands required.
With years of experience, we bring insight from all different angles. With combined backgrounds in retail, consultancy and agencies, we have a wealth of knowledge in the marketing space.
Our name is packed with our story and our driving output in two simple words.
As proverb, an invisible red thread connects those who are destined to meet regardless of time or place. But as a practice, a red thread is uniquely used to refer to the consistency and 'togetherness' (or lack thereof) within strategic narratives and frameworks.
Our purpose is your objective/goal.
To be the ideal partner in collaborative growth, market leadership, and client-centric solutions that continuously deliver best-in-class support.